What I Do
Coaching People To Change
Hi, I’m Alec — a coach, former athlete, and for the last 15 years I’ve worked with people on their physical health, lifestyle, and wellbeing — helping them create lasting change from the inside out.
Across fitness, nutrition, wellbeing, relationships, and work, one truth keeps showing up:
You are the common denominator in every experience you’ve ever had.
That’s not a criticism — it’s actually the best news you’ll get all day. Because it means the power to change things is already yours.
Somewhere along the way, most of us stop listening to what we already know. Let’s change that.
Work With Me
Fuel growth, one insightful question at a time.
Whether we work together in person or remotely, every conversation starts in the same place — with you. Where you are, what’s getting in the way, and what you’re genuinely capable of.
1-on-1 Coaching — In Person
Face to face, no distractions. We get into the real stuff — what’s working, what isn’t, and what needs to shift. Built around your life, your goals, and your pace.
1-on-1 Coaching — Online
Same depth, wherever you are. Sessions are focused, personal, and designed to fit around your schedule without losing any of the intensity or intention.
Group Sessions & Talks
The same truths land differently in a room full of people.
Some of the most powerful shifts happen collectively. Whether it’s a corporate team, a sports group, or a community audience, I tailor every session around the people in the room and what they actually need to hear.
Talks
Honest, engaging, and built around real experience. I speak on mindset, performance, health and what it takes to get out of your own way — drawing on 15 years of coaching, competing, and getting it wrong in all the right ways.
Group Sessions
More than a workshop. These are interactive, practical sessions designed to create real conversation and genuine reflection. Whatever the setting, the goal is always the same — to leave people thinking differently about themselves and what’s possible.
What People Say
Results that go beyond the obvious.
“It always feels like you’re making the decisions yourself.”
Martin came to coaching looking for a more sustainable way to move through life. Eight weeks later he’d traded all-or-nothing thinking for something quieter, clearer, and a lot more lasting.
“I have changed some aspects of my life forever.”
Heading into his 40s, his biggest fear was becoming stale. What started as one conversation turned into a complete shift in how he eats, thinks, and shows up for himself.
“You don’t grip too tightly — I was given space to take responsibility for showing up myself.”
That space is the point. The coaching creates the conditions for change — but the decision to move has to come from you. That’s what makes it stick.
FAQs
Questions worth asking.
Who do you work with?
Anyone who feels stuck — they may know what to do but not do it, feel a bit lost, or simply want more from life. You don’t need a fitness background or a crisis to benefit from coaching.
What does coaching with you look like?
Every person is different. We’ll start with a real conversation about where you are and where you want to be, then build something that actually fits your life. Sessions range from 45 to 90 minutes.
What is transformational coaching?
Transformative coaching helps people understand why they think, feel, and act the way they do — so they can see new possibilities and make lasting changes in their life and relationships.
How can you be an expert in my challenges?
You are the expert in your own life. A coach’s job is to help you think in a new way — to encourage different perspectives and help you see past what’s known into something different.
How do I get started?
Just reach out. No hard sell, no complicated process. Let’s have a conversation and see if we’re a good fit.
Let’s Talk
Ready to get out of your own way?
The answers are already in you. You are whole, inspired, and capable. Sometimes you just need someone in your corner to help you find a new way to think — and in turn, act.
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alec harwood coaching 